Raising the Standard of Professional Lash Hygiene
Prolong Lash™ was built on a simple idea: professional lash aftercare deserves the same attention to quality, testing and innovation as every other part of the beauty industry.
Since 2009, we've been developing products specifically for eyelash extensions, combining evidence-based formulation, scientific testing and practical education to help lash professionals deliver exceptional results for their clients.
Today, Prolong Lash products are trusted by lash artists, salons and distributors in more than 65 countries and are manufactured in accordance with international cosmetic regulations across Canada, Australia, New Zealand, the United States, the United Kingdom and the European Union.
Every product we release is designed to solve a genuine problem faced by lash professionals, while helping raise the standard of lash hygiene across the industry.
Our Journey
Prolong Lash was founded by lash industry pioneer Kerry Wood.
After opening Australia's first dedicated eyelash extension salon in 2006, Kerry recognised that the industry lacked products developed specifically for eyelash extensions. That insight led to the creation of Prolong Lash in 2009, helping establish one of the world's first brands dedicated entirely to professional lash aftercare.
From the beginning, our focus has been on developing products that support better hygiene, improve the client experience and give lash professionals greater confidence in the products they recommend.
Today
Today, Prolong Lash is led by Owner and CEO Alicia Phoenix.
With more than 18 years in the lash industry, Alicia has worked across every stage of the profession, as a lash artist, trainer, salon owner, marketer and product business owner. Her focus is on combining evidence-based product development with practical education that helps lash professionals build stronger businesses while delivering better outcomes for their clients.
Under Alicia's leadership, Prolong Lash continues to invest in scientific testing, regulatory compliance, product innovation and professional education, while expanding its global distribution and supporting lash professionals around the world.
More Than Products
We believe education is just as important as innovation.
Through our Education Hub, speaking engagements, workshops, industry collaborations and free online resources, we help lash professionals better understand lash hygiene, aftercare and the science behind healthier-looking lash extensions.
Because when professionals have access to better information, the entire industry benefits.
Meet The Team
Alicia has been part of the lash industry since 2007, with experience as a lash artist, salon manager, and trainer before joining Prolong Lash and spending six years leading the company’s marketing direction. Today, as Owner and CEO, she brings that hands-on industry experience together with a strong understanding of business, branding and what lash professionals need to grow. Alicia is always looking at what’s next for Prolong Lash, from new ideas and better ways of working to how the business can continue supporting the professional lash community as the industry evolves. Away from work, Alicia is a mum of three young children and four much-loved pets, so creating a forward-thinking business where people can grow without losing sight of life outside work matters to her too.
Alicia Phoenix Owner & CEO
Kerry founded Prolong Lash after experiencing firsthand one of the early lash industry’s biggest challenges: the lack of purpose-designed aftercare for eyelash extensions. What began as solving a practical problem in her own lash salon ultimately became a brand used by lash professionals around the world. Today, Kerry remains actively involved in Prolong Lash as Founder and Strategic Business Advisor. With 25 years of professional change-management experience alongside her lash-industry background, she brings a naturally questioning perspective to the business, always looking at what is changing, what could be done differently and where the next opportunity may lie. Kerry still loves a good problem to solve and is rarely short of a new idea, particularly when it challenges the team to think beyond the way things have always been done.
Kerry Wood Founder
Adelle has been part of Prolong Lash since 2020 and today manages the e-commerce and operational systems that help keep a growing international business moving. With a Bachelor’s degree in Business and experience across almost every area of Prolong Lash, she has played a hands-on role in expanding the company’s operations across the USA, Canada, New Zealand, and the UK. From e-commerce and reseller operations to fulfillment, suppliers, manufacturing coordination, and the systems behind the scenes, Adelle is often the person working out what actually needs to happen to turn a business idea into something that works in practice. She thrives on the variety and fast pace of Prolong Lash and loves being part of a team where there is always something new to solve. Although anyone who knows Adelle also knows there is one very important priority outside the operational plan: her much-loved fur baby, Bailey.
Adelle Whiteway Customer Service & Operations Manager
Judy joined Prolong Lash in 2018, bringing more than 20 years of experience in customer service and operations. Today, she looks after supplier accounts and office administration, helping keep the day-to-day workings of Prolong Lash organised and running smoothly. Over the years, Judy has developed strong relationships with both customers and suppliers and built the kind of company knowledge that comes from knowing what is happening across almost every corner of the business. Around the office, though, her unofficial role is just as important: office mum. She is often the person keeping everyone organised, looked after and occasionally in line. At home, Judy swaps the Prolong Lash team for another busy role as grandma to three energetic grandchildren. When she gets a quiet moment, you'll often find her relaxing with her knitting.
Judy Casey Office Administrator
Phuong joined Prolong Lash in 2026 as our Marketing Assistant, bringing previous agency experience in social media, content planning and design. Today, she helps bring Prolong Lash to life across Australia, the USA and Canada through email marketing, social content, advertising creatives, video editing and digital imagery. Creative and naturally curious, Phuong loves experimenting with new ideas and finding different ways to make content both visually engaging and effective. She has also developed a particular interest in AI-assisted creative tools and enjoys exploring how new technology can support and improve the content she creates. Behind the screen, Phuong is always learning and refining her skills. Away from it, she's usually out walking, café hopping or discovering another food place to try.
Phuong Nguyen Marketing Assistant
The Benefits.
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ProtectProtect your natural lash growth cycle, while reducing the risk of follicle infection.
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ProlongUsing Prolong Lash Cleanser twice daily is proven to extend the lifespan of eyelash extensions.
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MaintainEyelash artist have less clean up to do at infills, leaving them more time to apply new lashes.
Professional Lash Hygiene, Backed by Science
our Commitment
Our Eyelash Extension Cleanser is not just trusted, it’s proven:
Ophthalmologically tested: independently verified as safe for use on the eyes
Dermatologically tested & hypoallergenic: gentle on even the most sensitive skin
HRIPT (Human Repeat Insult Patch Test): confirms hypoallergenic and non-irritating status
Ocular tolerance testing: specific to irritation and sensitivity around the eyes
Microbiological stability testing: ensures the formula remains safe and uncontaminated throughout its shelf life
Manufactured to International Cosmetic Standards: manufactured and supplied in accordance with cosmetic regulations across Australia, NZ, Canada, the US, the UK, and the European Union.
Thoughtfully Formulated: featuring steam-distilled rose water, produced through a gentle process that captures the plant’s natural purity. We never add synthetic fragrance, ensuring a soothing, non-irritating cleanse. No added fragrance. Nothing to hide.
